Simplot wanted to reduce their packaging printing costs without losing quality.

Task’s next generation printing approach resulted in...

> Significant savings on printing costs

> Outstanding packaging with brighter and denser colours

> Reduction in colours from 8 down to 5

 

 Task by Kirk delivers packaging design and print services to Simplot Australia for high quality food packaging and printing.

Here’s the backstory...

To achieve the unique brand colours and colour density of the master Birds Eye design, Simplot would traditionally print using 8 colours.

The packaging result looked great but was expensive. Each additional colour would increase the printing cost because more plates and inks were needed. They knew decreasing the number of colours would save money, but would typically result in muddy colours and a poorer quality print.

Simplot wanted to reduce overall packaging costs, however it was crucial to maintain the quality of the finished product and overall brand consistency.

 
 Task by Kirk delivers packaging design and print services to Simplot Australia for high quality digital, flexo and gravure printing.    
  
 
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Here’s how we approached it...

Our team of technical experts are on top of emerging technologies and advances in imaging systems. We knew we could get a great result and use fewer colours by using a new imaging system. But technology alone was not the solution as it needed to be integrated into the printing process.

 
 Task by Kirk provided next generation printing for Simplot Australia's Birds Eye, Edgell, Coles Frozen Vegetables and Woolworths Frozen Vegetables brand packages.   

Here’s how we delivered it...

Over the weeks, we worked directly with Simplot’s printers, testing different approaches and methods, adjusting along the way. After several trials, we had pioneered a new method that exceeded the original 8 colour result but only using 5 colours. Task then rolled out the proven approach across other Simplot brands including Edgell, Coles Frozen Vegetables and Woolworths Frozen Vegetables.

 
 Task by Kirk delivers packaging design and print services to Simplot Australia for high quality food packaging and lower printing costs.

Here’s the results...

Our next generation printing resulted in significant savings with reductions in ink costs, fewer printing plates and lower ongoing costs.

The results far exceeded the expectations of Simplot and they now have packaging with colours that are even deeper and brighter than before.


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