A leading manufacturer of everyday consumer hygiene products wanted to see how new technologies could help them get better packaging and save them money.

Task’s next generation printing approach resulted in...

>  $100K savings on plates over 2 years

>  Ability to print new designs that weren’t previously achievable

>  Greater depth and brightness using half the amount of colours

 

 Task by Kirk Group delivers packaging design and print services to leading FMCG brands in Australia and New Zealand for high quality digital, flexo and gravure printing.

Here’s the backstory...

Our client is a leading personal care and hygiene company that manufactures, markets, distributes and sells essential everyday consumer products.

They wanted to experiment with new imagery and update the designs of their packaging, but they were restricted by their current printing method.

They strived for the best colour depth and clarity possible within the current printing method. This required printing using 8 colours, which was expensive because each colour required another plate and more ink.

They knew decreasing the number of colours would save money, but would typically result in muddy colours and a poorer quality print.

 
 Task by Kirk Group delivers next generation print services to leading FMCG brands in Australia and New Zealand for high quality digital, flexo and gravure printing.

Here’s how we approached it...

Our team of technical experts are on top of emerging technologies and advances in imaging systems.

We knew we could get a great result and use fewer colours by using a new imaging system. But technology alone was not the solution as it needed to be integrated into the printing process.

 
 Task by Kirk Group delivers next generation print services to leading FMCG brands in Australia and New Zealand for high quality digital, flexo and gravure printing.

Here’s how we delivered it...

Over the weeks, we worked directly with their printers, testing different approaches and methods, adjusting along the way. After several trials, we had pioneered a new method that exceeded the original 8 colour result but only using 5 colours. We rolled out the proven approach across all of their brands.

 
 Task by Kirk Group delivers next generation print services to leading FMCG brands in Australia and New Zealand for high quality digital, flexo and gravure printing.

Here’s the result...

Reducing the number of plates from 8 to 5 resulted in savings of $100K over 2 years.

The new imaging system produced packaging with colours that are even deeper and brighter than before.

The new printing method allowed them to print imagery and designs that previously weren’t achievable.


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